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Digital Editions - Business Magazines

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Definition

A digital edition is an edition of the print publication published electronically as a unit.

Principles

  1. Prior notification of Digital Edition claims and plans are required

  2. A Digital Edition is sufficiently similar to be considered the same product as the print parent edition

  3. Digital Edition copies are opted in

  4. A Digital Edition is published and available to the consumer

  5. Digital Edition copies must meet requirements of the relevant print category except where varied by this section

  6. Reported by rate, comparing price paid with the print copy price 

Requirements | Reporting | Guidance


Requirements 

1. Prior notification of Digital Edition claims and plans are required

  1.  Digital Edition claims must be audited by ABC Staff Auditors.

  2.  You must register your intention to claim in advance of the publication of the issues as part of the audit is carried out during the reporting period. 

  3. You must provide planned distribution dates in advance and notify us of any changes.

2. A Digital Edition is sufficiently similar to be considered the same product as the print parent edition 

  1. A Digital Edition must be identified as an edition of a publication reported on the ABC Certificate (the Parent Edition). This means it must carry a logotype/masthead incorporating the generic name of the Parent Edition and be consistent with the general appearance of the Parent Edition.

  2. A Digital Edition is published electronically as a unit.

  3. It may be reformatted to suit the different delivery medium. For example: changes in page size or order.

  4. Editorial or advertising may include electronic enhancements or be adapted to take advantage of the medium. For example: pictures replaced with video. 

  5. Compared to the print parent edition, you can change editorial content, providing at any point in time:

    1. A minimum of about 75% of the editorial in the print parent edition is present in the Digital Edition.

    2. Additional editorial, not in the print edition, can be added to the digital edition up to about 25% of the total editorial by volume in the print edition. 

    3. You must declare editorial changes when submitting your claim to ABC and be able to demonstrate they fall within the permitted parameters.

  6. A digital edition may include live social media feeds, news feeds and/or video feeds.  These will be ignored in relation to the editorial change requirements.

  7. A digital edition must carry all of the ROP (not classified) advertisements (by number and advertisers) that appear in the parent edition unless agreed otherwise with the advertising agent.

  8. You can sell advertisments for inclusion in the digital edition only.

  9. If editorial or advertising renders the digital edition illegal for publication the specific advertising/editorial may be removed.  In this instance you can ignore the relevant editorial/adverting from your calculations of changes.

  10. Digial editions amd their parent edition must be published on or about a common distribution date.

3. Digital Edition copies are opted in

  1. The individual must have either specifically purchased the Digital Edition, or requested to receive/view it.

  2. Free Digital Edition copies do not need a specific request from the individual in the following circumstances:

    1. If they are claimed as Membership copies, Controlled Colleague-Requested and Controlled Non-Requested categories of circulation

    2. If they are Corporate Digital Edition Subscription copies where the individual is sent an email alert informing them that the issue is available for view/download.

    3. If you are converting an existing recipient of a free requested print copy to a Digital Edition copy in accordance with the following:

      • You notify the recipient in advance of your intention to change the supply of their copy to a digital edition, and provide the recipient with the opportunity to opt out of receiving the digital edition before it is served.

      • You have not received an opt-out from the individual.

      • You retain copies of the notifications of change and any opt-outs received for audit.

      • The date of the original request (not the notification of change to digital) will remain the date of the request for ABC purposes.

      • You identify on the mailing list supplied for audit (e.g. via a code) those individuals who have been converted from a print to a digital requested copy together with the date of the conversion. 

4. A Digital Edition is published and available to the consumer

  1. You must provide ABC with free access to the digital edition for every issue.

5. Digital Edition copies must meet requirements of the relevant print category except where varied by this section 

  1. Digital Edition copies can be claimed only for specified circulation categories depending on the sector. The requirements of those categories in relation to print copies apply to Digital Edition copies except as varied by this section. 

  2. In relation to all paid categories you must be able to demonstrate the copy has been sold.

  3. If the end recipient receives the Digital Edition free:

    1. You must capture their name and email address. 

    2. You can only claim one Digital Edition copy per individual.

    3. You cannot claim the copy if you have provided a paid or free print copy to the same individual (where known).  Note:  You must have a common means of de-duplicating all individually distributed copeis where details of the individual are required (for free and paid print copies and other free Digital Edition copies).  An example of how to achieve this would be by collecting an email address fro all print and Digital Edition copies that require the individual to be known.

    4. For Corporate Subscription Digital Editions:

      • There must be a contractual arrangement between the purchaser (a third party employer) and the publisher for at least two issues.

      • The copies are purchased by the third party employer for its employees.

      • The claimed quantity must be restricted to those employees that have personally opted to receive/view the Digital Edition or been sent an email alert informing them that the issue is available to view/download. Note: Any email that generates a hard bounce back must be excluded. For example: A company takes out a subscription for each of its 100 employees. If only 40 of those employees personally register to receive/view the digital edition then only those 40 copies may be included on the ABC Certificate.

  4. Gift subscriptions, where the recipient receives a subscription as a gift from a paying subscriber (up to a maximum of 12 gift subscriptions per subscriber), can be claimed as Digital Edition Single Copy Subscription Sales as follows:

    1. The recipient’s email address must be provided.

    2.  The recipient is deemed (for ABC purposes) as having paid for the subscription.

    3. The recipient’s geographical location for reporting purposes will be treated as being the same as that of the purchaser making the gift.

  5. In relation to free Digital Edition copies (where applicable):

    1. You must send an email alert to the individual informing them that the issue is available for view/download. 

    2. You must exclude copies where the email alert generates a Hard Bounceback measured at least 24 hours after the email was sent. A Hard Bounceback is where an NDN (Non-Delivery-Notice) such as an SMTP 550 error or other hard bounceback error message is received. 

    3. You must be able to provide evidence of the emails sent and Hard Bouncebacks received.

    4. Recipients may be contacted as part of the audit process.

  6. Where both a print and Digital Edition copy are circulated to the same individual:

    1. You can only claim one of these copies per issue towards the average circulation.

    2. You may choose whether to claim either the print or the Digital Edition copy (providing they are eligible) but you must adopt the same policy for all copies in the Reporting Period.

    3. As an option you may add a statement about the total average number of print (or Digital Edition) copies per issue circulated, including any that have been excluded from the average circulation because they represent the individuals second copy.  For example:
  • You circulate, in total, 1,000 printed copies and 500 Digital Edition copies, Say 200 of those receiving the print copy also receive a Digital Edition copy.  For these 200 you must decide whether you wish to claim their print copy or their Digital Edition copy.  Say  you decide to claim their print copy.  This means you can claim 1,000 print copies and 300 Digital Edition copies = 1.00 [i.e. Digital = 500-200 duplicates].

iiii. You may show the extent of circulated copies exluded from the average by making an optional statement of the total average number of print (or Digital Edition) copies per issue that have been circulated but not all paid for.

g. You must retain and supply us on an issue by issue basis (or as otherwise agreed) a list of individual recipients for each issue (the 'Total Distribution List' (TDL)) which inculdes details of all the recipients of individually distributed print copies and all free Digital Edition copies.  We must be able to identifiy the circulation category/type each copy is claimed in.  As referred to above, this list should exlude:

i. Duplicate records (i.e. each individual on the list can only be claimed once).

ii. Individuals where Hard Bouncebacks have arisen from email notifications for Digital Editions.

h. You must supply us the claim for Digital Edition copies on an issue by issue basis (or as otherwise agreed).

Guidance available

6. Optional metrics/breakdown can be reported

a. You may report a breakdown of Digital Editions by browser, device or other identifiable and auditable metric.

 

 


Reporting

You will report total average Digital Edition copies for the Audit Issue as follows, which will be broken out on the ABC Certificate: 

  1. By geographical type:

    1. United Kingdom

    2. Other Countries

  2. By circulation type:

    1. As for print copies, in the same categories (and aggregated in the total figures):

      1. Paid Single Copies (Retail and Single Copy Sales)

      2. Paid Subscriptions (Single Copy Subscription Sales)

      3. Membership Copies

      4. Controlled Free Circulation - requested (individual and colleague), and non-requested

    1. Digital Edition specific:

      1. Corporate Digital Edition subscriptions

 


Guidance

G1. Prior notification of Digital Edition claims and plans are required

No additional guidance.

G2. A Digital Edition is sufficiently similar to be considered the same product as the print parent edition

No additional guidance.

 G3. Digital Edition copies are opted in

No additional guidance.

G4. A Digital Edition is published and available to the consumer

No additional guidance.

G5. Digital Edition copies must meet requirements of the relevant print category except where varied by this section 

  1. Typically to provide evidence of the email alerts to individuals informing them that the issue is available for view/download you will provide system generated proof (such as a notification log of the email alerts sent). This system generated proof would normally need to include evidence of what has been distributed, when and to whom, such as:

    1. Date sent
    2. Time sent
    3. Name of publication
    4. Issue identifier
    5. Email address
    6. Size of file delivered
    7. Addressee identifier
  2. Our testing of email alerts may involve email ‘writebacks’ to individuals on an on-going basis during the reporting period which is why we will ask for information throughout.

  3. Retail sales of Digital Editions via a third party retailer (for example Apple Newsstand, Google, Amazon etc) will be reported in this category.