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Caps By Supply Type - Multiple Copy Sales/Free Pick Up Copies - Regional Publications

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Definition

The caps in this section set the maximum number of copies that you can claim for designated supply types for Free Pick Up Copies (for non-daily publications and for daily publications distributed airside and on trains). 

 

Principles

  1. Copies must meet the requirements of the Free Pick Up Copy category

  2. If the number of copies supplied is less than the cap then you must claim the actual supply

  3. You cannot claim copies supplied over and above the cap

  4. Caps cannot be ‘double-counted’ at a particular location already subject to its own cap

  5. Caps are set by the Reporting Standards Group

 

Requirements | Caps Guidance  


Requirements 

1. Copies must meet the requirements of the Multiple Copy Sales or Free Pick Up Copy category

 No additional requirements.

 2. If the number of copies supplied is less than the cap then you must claim the actual supply  

 No additional requirements.

 3. You cannot claim copies supplied over and above the cap

  1. If demand exceeds the cap at a particular location you may claim a greater number of copies than the caps below if you have documentary evidence demonstrating a commensurate level of demand.  Note: You may ask us for advice before claiming a copy count higher than your cap.

 4. Caps cannot be ‘double-counted’ at a particular location already subject to its own cap

  1. For example if you distribute copies at a distinct betting shop outlet within an hotel then you cannot claim distribution up to the permitted cap for a betting shop and in addition up to the permitted cap for an hotel. However if you distribute at two different points in this environment you can claim up to the quantity of the largest cap at that location. 

 6. Caps are set by the Reporting Standards group

  1.  You may apply to us or any member of the Reporting Standards Group to table a proposed cap to be considered for inclusion. 


Caps 

  1. AIRSIDE (INCLUDING AIRLINES): 75% of seating capacity*

    • Total potential penetration will be the average number of seats available on the services to which the newspaper is supplied. This may be calculated with reference to number of short-haul and long-haul flights. In relation to airline lounges:

      • Lounges that are designated for a named airline’s passengers (e.g. BA Lounge) will not have a separate cap. Any copies supplied will count against the cap for the airline based on flight capacity as detailed above
      • For lounges that are not designated to an airline’s passengers or are designated for two or more airlines’ passengers publishers must apply to ABC for capping arrangements.

    • The cap in this category is based upon the average number of journeys per day. For example: A fleet of 10 aircraft each with 200 seats = 2,000 seats. If the aircraft each makes 2 outbound flights per day this makes a total potential penetration of 4,000 seats. Therefore the cap (and maximum number of copies that can be claimed for that airline per issue) will be 75% x 4,000 = 3,000 copies.

    • The contract with the purchaser must include a requirement for them to advise the total potential penetration (or Estimated Passenger Capacity – ‘EPC’) and to revise if schedules or capacity changes significantly.

    • If the same contract specifies that copies will be supplied at one end of the route for use also on return journeys, the EPC will be calculated on ‘out and back’ capacity, otherwise only outward capacity from the supply point will be taken into account.

  2. HOTELS: 80% of bedrooms (London), 65% of bedrooms (elsewhere)

    • Total potential penetration will be the total quantity of available rooms per individual hotel.

    • The quantity of copies that may be included will be a maximum of the percentage penetration figure as an average across the mandatory ABC audit period for the publication in question (i.e. 1 month or 6 months as appropriate).

    • Supplies may exceed this figure for individual issues (but may never exceed 100%), but where the average across the mandatory audit period exceeds this percentage, the quantity to be declared to ABC must be restricted to this figure.

    • London refers to an address which falls inside of the M25 London Orbital Motorway.

  3. TRAINS: 50% of carriage seats* (by day by class)

    • Total potential penetration will be the number of seats available on the carriages of each individual train supplied to.

    • This figure is a percentage by day by class.

  4. OTHER PUBLICATION INSERT: ABC certified net newstrade sale and/or free letterbox delivery figure

    • Total potential penetration is the certified total circulation figure.

    • May only be claimed if the host publication is distributed no later than the day following the publication’s normal distribution date.

    • The host publication and inserted publication cannot be different issues or editions of the same publication. For example: A Saturday Sports Edition cannot be claimed if it is inserted in Monday’s issue of the parent publication.

    • Auditable evidence of the circulation must be available.

  5. VOUCHER REDEMPTION: Actual number of voucher redemptions

    • Total potential penetration is the total number of redeemed vouchers.

    • Either actual Vouchers or third-party evidence of number of vouchers redeemed must be available.

  6. SPORTS EVENTS: 33% of attendance figures

    • Total potential penetration is the total attendance at the event

    • Third-party evidence supporting the actual attendance figure must be available

  7. FOOD/BEVERAGE OUTLETS: 80% of seating capacity

    • Total potential penetration is the total seating capacity of the outlet

    • Third-party evidence of seating capacity of outlet used must be available

  8. SCHOOLS – UP TO 6TH FORM: 15% of number of pupils

    • Total potential penetration is the number of pupils at the school up to and including 6th form level

    • Third-party evidence of the number of pupils must be available. This must be renewed annually

  9. UNIVERSITIES/COLLEGES: 33% of number of students

    • Total potential penetration is the number of students at the establishment

    • Third-party evidence of the number of students must be available. This must be renewed annually

  10. FERRIES: 33% of number of seats*

    • Total potential penetration is the number of seats on board the boat

    • Third-party evidence of the number of seats must be available

  11. CRUISE SHIPS: 65% of number of cabins*

    • Total potential penetration is the number of cabins on board the boat

    • Third-party evidence of the number of cabins must be available

  12. COACHES: 50% of number of seats*

    • Total potential penetration is the number of seats on board the coach

    • Third-party evidence of the number of seats and coaches must be available

  13. EVENTS/EXHIBITIONS: 33% of attendance

    • Total potential penetration is the actual attendance figures from the event.

    • When an exhibition is for more than one day, the attendance needs to be calculated for each day for daily publications and for the week or length of the show (if less than a week) for weekly publications. The principle is that a publication can only be distributed at a show during its shelf life (it would be wrong to count the attendance for a whole 4 day show when only the Monday publication was distributed on the Monday)

    • The calculation of the day’s attendance can be done in a number of ways:

      • actual daily attendance

      • average of total attendance divided by the number of days the show covers, or

      • average of total attendance pro-rated by previous years actual daily attendance

    • Third-party evidence of the actual attendance must be available. This must be based on controlled entry to the event/exhibition and a recognized auditable method of proving measurement e.g. paid or ticket entry. Publishers are advised to contact ABC to discuss the proposed method of measurement in advance of the event, particularly in relation to free events

  14. THEATRES/CINEMAS/BINGO HALLS: 15% of number of seats

    • Total potential penetration is the number of seats at the establishment

    • Third-party evidence of the number of seats must be available

  15. BUSINESS/OFFICES: 33% of number of staff

    • Total potential penetration is the number of staff at the establishment

    • Third-party evidence of the number of staff must be available. This must be renewed annually

  16. HOSPITALS: 50% of number of beds

    • Total potential penetration is the number of beds at the hospital

    • Third-party evidence of the number of beds must be available

  17. PRISONS: 15% of number of cells

    • Total potential penetration is the number of cells at the prison

    • Third-party evidence of the number of cells must be available

  18. NURSING/RESIDENTIAL HOMES: 50% of number of beds

    • Total potential penetration is the number of beds at the establishment

    • Third-party evidence of the number of beds must be available

  19. MEALS ON WHEELS: 50% of number of meals

    • Total potential penetration is the number of meals supplied

    • Third-party evidence of the number of meals must be available. This must be renewed annually

  20. JOB CENTRES: 80% of number of seats

    • Total potential penetration is the number of seats at the job centre

    • Third-party evidence of the number of seats must be available. This must be renewed annually

  21. CAR HIRE & COMMERCIAL VEHICLE/VAN HIRE/MINICAB FIRMS: 50% of number of cars/vehicles in fleet*

    • Total potential penetration is the number of hire cars/vehicles in the fleet

    • Third-party evidence of the number of cars/vehicles must be available. This must be renewed annually

  22. BETTING SHOPS: 80% of number of seats

    • Total potential penetration is the number of seats at the shop

    • Third-party evidence of the number of seats must be available

  23. DOCTORS/DENTIST/VETERINARY SURGERIES: 80% of number of seats

    • Total potential penetration is the number of seats at the surgery

    • Third-party evidence of the number of seats must be available

  24. HOLIDAY CARAVANS (STATIC): 65% of number of caravans (1st April to 30th Sept only)

    • Total potential penetration is the number of static caravans on the site

    • Third-party evidence of the number of caravans must be available.

  25. DIRECT MAIL-SHOTS: 65% of copies delivered

    • Total potential penetration is the number of copies on the mailing/delivery list

    • Copies must be delivered individually addressed to a named individual on the day of publication of the issue claimed

    • Third-party evidence of delivery must be available, together with a full mailing/delivery list containing names and addresses for each copy claimed

  26. BLOCKS OF FLATS/APARTMENT BLOCKS: 75% of number of residences

    • Total potential penetration is the number of separate residences within the block

    • Third party evidence of the number of residences must be available

  27. SUPERMARKET OR HYPERMARKET**: 250 copies per outlet

    • **Defined as large self service food and household goods stores, likely white goods, with a news offer either within shopping aisles or from kiosks located outside check out areas. Premises will be over 300 square metres and have restricted Sunday opening hours, being the deciding factor, Tesco, Tesco Extra, Asda, Sainsburys, Savacentre, Morrisons, Waitrose etc, fall into this category

  28. PETROL FILLING STATION**: 150 copies per outlet

    • **Defined as:

      • Having four or more pump islands/stations (each pump island/station may have a varying number of nozzles)

      • Excluding filling stations at motorway services

  29. MAJOR STORE** : 100 copies per outlet

    • **Defined as multiple stores over three hundred square metres in prime locations. Examples include Superdrug, B & Q, Wyevale Garden centres etc and also Department Stores e.g. Marks & Spencer’s, all offering a comprehensive range of products across many categories. 

  30. NEWSAGENT**: 50 copies per outlet

    • **Defined as an outlet where the principal products are news, confectionary and tobacco

  31. CONVENIENCE STORE SELLING NEWSPAPERS: 50 copies per outlet

    •  Examples might be Spar, Londis etc providing they sell newspapers

  32. ESTATE AGENT: 50 copies per outlet

  33. ‘PUBLIC SERVICE’ LOCATION**: 50 copies per location

    • **For example Council offices, libraries, ‘non-venue/stadium’ type sports centres (but excluding private gyms)

  34. BUSES: 40 copies per bus

    • Where the number of buses is restricted to the number of buses supplied to regardless of how many journeys they each do

  35. RETAIL OUTLET (NOT OTHERWISE DEFINED): 20 copies per outlet

  36. MOTORWAY SERVICE STATION: 20 copies per outlet

    • A motorway services with a petrol filling station on site is treated as one outlet 

  37. TRAIN STATIONS: 150 copies per outlet

    • Copies placed either within a train station or hand distributed within 50 metres of station entrance(s)/exit(s).

  38. MANAGED SHOPPING CENTRE/RETAIL PARK**   Sum of caps of individual outlets

    • The cap will be the sum of the caps per these rules for all outlets within the managed shopping centre/retail park.

    • Third party evidence of the number and type of retail outlets e.g. floorplan/letter from centre/park manager/owner must be available.

    • There must be a written agreement stating how many copies are to be delivered, where the copies are to be located and what security is available for the copies out of hours. This must be signed by a senior representative of the management/owner of the managed shopping centre/retail park.

    • **A managed shopping centre/retail park is a clearly defined group of shops together in one area, under collective management/ownership. Examples: Bluewater, Bicester Shopping Village. 

    • For the avoidance of doubt, a High Street or other major shopping street/centre without central management / ownership is not classified as a managed shopping centre / retail park.

  39. BOWLING ALLEY: 5 copies per lane

  40. PRIVATELY OWNED GYM: 50 copies

  41. BUS STATIONS: 50 copies

    • Note: This cap is for copies distributed at a bus station and not for copies placed on buses which are covered under a separate cap in this section.

  42. PARK AND RIDE CAR PARKS: 50% of number of parking spaces

 

*The caps in these categories are based upon 1 journey per issue. For example: A fleet of 10 coaches each with 50 seats = 500 seats, therefore the 50% cap means the maximum possible claim per issue is 250 copies (regardless of the number of trips those coaches make).

 


  Guidance

No additional guidance.