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Caps By Supply Type - Multiple Copy Sales - National Newspapers

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Definition

The caps in this section set the maximum number of Multiple Copy Sales copies that you can claim for designated supply types.

Caps are expressed as a percentage of the ‘total potential penetration’ or other quantifiable measure.

Principles

  1. Copies must meet the requirements of the Multiple Copy Sales category

  2. If the number of copies supplied is less than the cap then you must claim the actual supply

  3. You cannot claim copies supplied over and above the cap

  4. Caps cannot be ‘double-counted’ at a particular location already subject to its own cap

  5. Caps are set by the Reporting Standards Group

 

Requirements | Caps Guidance  


Requirements 

1. Copies must meet the requirements of the Multiple Copy Sales category

 No additional requirements.

 2. If the number of copies supplied is less than the cap then you must claim the actual supply  

 No additional requirements.

 3. You cannot claim copies supplied over and above the cap

If demand exceeds the cap at a particular location you may claim a greater number of copies than the caps below if you have documentary evidence demonstrating a commensurate level of demand. Note: You may ask us for advice before claiming a copy count higher than the cap.

 4. Caps cannot be ‘double-counted’ at a particular location already subject to its own cap

  1. For example if you distribute copies at a distinct betting shop outlet within an hotel then you cannot claim distribution up to the permitted cap for a betting shop and in addition up to the permitted cap for an hotel. However if you distribute at two different points in this environment you can claim up to the quantity of the largest cap at that location. 

 5. Caps are set by the Reporting Standards group

  1.  You may ask us or any member of the Reporting Standards Group to table a proposed cap to be considered for inclusion. 


Caps 

 Where caps refer to a quantifiable measurement for a location e.g. seats, rooms, attendance etc. then you must have evidence to support this.

Description/Category Cap
Transport (airside/airline, train, ferry, cruise ship, coach)

No. of seats (based on 1 journey per issue per transport method/location)

Train/Bus Station/ Park & Ride 

150 copies

Hotel/Apartment block

No. of rooms

Events / Exhibitions

33% of attendance

Business / School / College

33% of no. of staff/students

Hospital / Residential Home / Prison 

50% of no. of beds

Conferences

50% of attendance

Direct Mailshots

No. of addressees

Supermarket / Major store / Petrol station / Motorway Services 

250 copies

Managed shopping centre / retail park 

Sum of individual outlet caps

Other general retail / customer service location 

50 copies


  Guidance

No additional guidance.