Personal Identifier Question
Personal Identifier Question(s) (PIQs) are set by ABC and are used as a means of audit verification.
2017 ABC Personal Identifier Question
You may use the following question from 1st January 2017:
County of birth (country if not UK)*.
*For products reporting under ROI Reporting Standards: County of birth (country if not Republic of Ireland).
For Business Events, Business Magazines and Consumer Magazines
The PIQ is used as a means of audit verification for telephone and electronic registrations (e.g. via internet or e-mail) for controlled free circulation or event attendees.
If used to support your claim it must be asked, the answer recorded and the information retained for audit for telephone and electronic requests (e.g. via internet or e-mail) claimed as controlled free circulation , for source documents used to support non-requested controlled circulation obtained by these means or for telephone/internet event registrations where required. Please see the relevant Reporting Standards for more information.
For Regional Publications:
The PIQ is used as a means of audit verification for Free Requested, Delivered Copies.
If used to support your claim it must be asked, the answer recorded and the information retained for audit for telephone and electronic requests (e.g. via internet or e-mail) claimed as Free Requested, Delivered Copies. Please see the relevant Reporting Standards for more information.
Previous ABC Personal Identifier Questions
2016 - What make of car do you drive or In what town or city was your first full-time job?
2015 - First three characters of Last Secondary/High School attended (e.g. King Edward High School = kin) or What is the month (two digits) of your mother’s birthday? i.e. recorded numerically (1-12) (e.g. May = 05)
2014 - First two letters of street or road you live on or First two letters of mother's first name.
2013 - Last two letters of father's first name or Last two digits of home phone number (in cases where there is no landline a mobile number is acceptable)