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Reported Data - ROI Business Magazines

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Introduction

This section sets out other data and information that is reported on the ABC Certificate.

 

Requirements | Guidance


Requirements 

1. Total Average Circulation

  1. You must report the total Average Circulation per issue for the Reporting Period analysed into UK and Other Countries.

2. Total Average Retail Sale

  1. You must report the total Average Retail Sale per issue for the Reporting Period analysed into UK and Other Countries.

3. Total Audit Issue Circulation

  1. Copies claimed in the following categories will be included in the Audit Issue (and total Average) Circulation figure:

    1. Copies claimed in the following categories will be included in the Audit Issue (and total Average) Circulation figure:

      • Retail and Single Copy Sales, including:

        • Single Copy Sales

        • Retail Sales (Sale or Return)

        • Retail Sales (Limited Sale or Return)

        • Retail Sales (Firm Sale)

      • Single Copy Subscription Sales

      • Paid and Controlled

      • Sponsored Subscriptions

      • Multiple Copy Subscription Sales

      • Society Circulation

      • Controlled Free Circulation

      • Non-Controlled Free Circulation

      • Digital Editions

 4. Issue details, circulations and variances

  1. You must report the following for each issue in the Reporting Period:

    1. The issue identifier. For example cover date, issue number.

    2. The Date of Distribution. How to calculate distribution date.

    3. The total circulation

    4. We will report the percentage variance of any issue’s total circulation from the average circulation, where this is greater than 10%.

5. A duplication level for the Audit Issue

  1. You must report a duplication level, as a percentage, for the Audit Issue mailing list. Note:

    1. A duplicate is defined as two or more occurrences of the same name, or company name (where the addressee is not identified by name or job title) or address unless it can be shown that the copies are distributed to different individual addressees.

    2. The mailing list tested for duplicates must include all copies where there is a requirement for the end recipient to be known. This means copies in the following categories must be tested: Single Copy Subscriptions, Paid and Controlled, Sponsored Subscription Sales, Society/Association/Organisation Circulation, Controlled Free Circulation and Non-Controlled Free Circulation. 

 Guidance available

6. Optional analyses

  1. You may request to report additional analyses, derived from (or closely connected with) data reported on the certificate, subject to the following:

    1. The data to be reported on the certificate is, in our opinion:

      • Auditable

      • Related to the product being certified

      • Albeit reporting different information, is in keeping with the requirements for data and evidence in relation to existing relevant Reporting Standards. For example: If the breakout is an analysis of subscription bundles, we would expect the evidence levels to be in line with that already in place for subscriptions.

    2. We will review the request and confirm whether we agree it can be reported, how it will be reported and any requirements in relation to the audit timing or process.

    3. Note: There may be additional costs associated with the preparation of the certificate and audit of the additional data. 


Guidance

 G1. Total Average Circulation

No additional guidance.

 G2. Total Average Retail Sale

No additional guidance.

 G3. Total Audit Issue Circulation

No additional guidance.

 G4. Issue details, circulations and variances

No additional guidance.

G5. A duplication level for the Audit Issue

It is usually impractical to test every addressee of a copy against every other addressee of a copy for a mailing list therefore you might decide to test on a sample basis. You may use various techniques to identify any duplicates and you can choose not to carry out a test. However if we carry out a test at audit and find a material discrepancy to the level reported we may revise the claim.

The following advice and method of testing will give an indication of the likely level of duplications in a mailing list.

  1. If there is more than one list that constitutes the whole mailing list of the Audit Issue, the duplication test must include testing for duplication between the lists. You can achieve this by merging the different mailing lists into one.

  2. If you sort the mailing list by postcode, with a secondary sortation by surname or company alpha then duplications will often, but not always, appear next to each other.

  3. Select a sample based on the size of the mailing list:

    1. Duplication Test A - 10,000 copies or more

      1. Test a sample of 200 addressees on an ‘nth’ interval basis where the nth number is calculated as follows:

      2. Total number of labels for 'Audit Issue' / 200 = nth number

      3. Select every nth addressee in the list starting at a random point within the first ‘n’ addressees and scan the particular geographical for duplicates of each selected addressee.

    2. Duplication Test B - 5,000 and 9,999 copies

      1. Test a 2% sample of addressees for duplications by selecting every 50th addressee on the list starting at a random point within the first 20 addressees and scan the particular geographical area for duplicates of each selected addressee.

    3. Duplication Test C – Up to 4,999 copies

      1. Test a sample of 100 addressees for duplications on an ‘nth’ interval basis where the nth number is calculated as follows:

      2. Total number of labels for 'Audit Issue' / 100 = nth number

      3. Select every nth addressee in the list starting at a random point within the first ‘n’ addressees and scan the particular geographical for duplicates of each selected addressee.

  4. Calculate the duplication level as a percentage

    1. Quantify the duplications, remembering that two occurrences of an addressee count as one duplication, three occurrences count as two etc. Watch out for companies that might have changed name or moved which can lead to the same addressee being included as a duplicate.

    2. For example:

      Test A: 200 checked 6 duplicates = 6

      2 triplicates = 4

      Total =10

      These results indicate 10/200 = 5% duplication in the list.

  5. Report the duplication level on the return

    1. The figure is reported as a whole number (you can round down). You do not need to reduce the circulation claim to take account of the level of duplication