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Other Bulk Distribution - ROI Business Magazines

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Definition

Copies, either purchased or free, delivered and made available for pick up or receipt by consumers.

Principles

  1. Copies distributed to a location where they are to be made available for pick up or receipt by consumers

  2. Copies reported separately from print circulation 

  3. Copies reported by rate – paid or free

  4. Copies reported by type

 

Requirements | Reporting | Guidance


Requirements 

1. Copies distributed to a location where they are to be made available for pick up or receipt by consumers

  1. You must be able to demonstrate that the copies are distributed to a location where they are made available for pick up or receipt by consumers.

Guidance available

2. Copies reported separately from print circulation  

  1. These copies are not included in the total average circulation or Audit Issue circulation figures.

3. Copies reported by rate – paid or free

  1. If copies are claimed as paid:

    1. You must be able to provide evidence of the contractual arrangements between you and the purchaser including the issues, quantities to be supplied and price per copy.

    2. The purchaser must pay at least minimum legal tender per copy (net).

    3. You can claim copies as paid Other Bulk Distribution where payment is outstanding as long as there are reasonable grounds to consider the debt to be live, good and collectable. 

4. Copies reported by type

  1. Bulk Distribution will be analysed by category/distribution location – the level of detail analysed is at the publisher’s discretion.

Guidance available

 


Reporting

You will report the following, which will be shown on the ABC Certificate as a stand-alone section:

  1. By issue (or summarised by month of issue as a minimum) and distribution date.

  2. By paid or free

  3. By type 

 


Guidance

 G1. Copies distributed to a location where they are to be made available for pick up or receipt by consumers 

  1. Evidence should confirm the delivery of copies to the location where the copies are to be made available for pick up or receipt by individuals of the target audience. This means evidence of delivery to a central warehouse, your offices or any other intermediary location is not sufficient. For example: for copies distributed at an exhibition you might provide an invoice/delivery note from your printer or a recognised distributor (a company whose business is distribution) which provides all the details of the consignment (publication, issue, number of copies) being delivered to the exhibition venue, plus a showguide demonstrating you were exhibiting.

G2. Copies reported separately from print circulation 

No additional guidance.

G3. Copies reported by rate – paid or free

No additional available.

G4. Copies reported by type

  1. The level of detail given will largely be your decision, affected by the nature of the deals and the available space on the Certificate. For example if all bulk sales for a particular issue are sold to airlines they can be grouped as one figure. However if free bulk distributions were also claimed for the same issue, these would have to be disclosed separately. You may also separately identify details of a bulk distribution to a key trade exhibition for example.