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Reported Data - ROI Consumer Magazines

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Introduction

This section sets out other data and information that is reported on the ABC Certificate.

 

Requirements | Guidance


Requirements 

1. Total Average Circulation

  1. You must report the total Average Circulation per issue for analysed into UK & Republic of Ireland, and Other Countries. 

    1. Copies claimed in the following categories, both print and Digital Edition (where applicable), will be included in the total combined Average Circulation figure:

      • Retail and Single Copy Sales, including:

        • Retail Sales (Sale or Return)

        • Retail Sales (Firm Sale)

        • Single Copy Sales

      • Retail and Single Copy Sales (Digital Edition only) at less than 20% of Full Rate

      • Single Copy Subscription Sales

      • Requested Sponsored Subscription Sales

      • Multiple Copy Subscription Sales

      • Corporate Subscription Sales (Digital Edition only)

      • Multiple Copy Sales

      • Society Circulation

      • Controlled Free Circulation

      • Non-Controlled Free Circulation

      • Monitored Free Distribution

 2. Actively Purchased Circulation

  1. We will report an analysis of the paid element of the total Average Circulation which is defined as Actively Purchased, being the sum of circulation from the following categories:

    1. Retail Sales sold for at least 20% of Full Rate

    2. Single Copy Sales sold for at least 20% of Full Rate

    3. Single Copy Subscription Sales

    4. Society Paid Optional Circulation

    5. The Actively purchased circulation will be analysed by print and Digital Edition copies by UK & ROI, and Other Countries.

 3. Issue details, circulations and variances

    1. You must report for each issue in the Reporting Period the issue identifier. For example cover date, issue number

    2. We will report the percentage variance of any issue’s total circulation from the average circulation, where this is greater than 10%.

    3. You must report additional issue circulation figures as follows:

      1. For publications publishing fewer than 18 issues in a calendar year, for each issue:

        • The issue’s identifier and its total circulation*

        • The issue’s actively purchased circulation and purchased percentage (print only). 

      2. For publications publishing 18 or more issues in a calendar year:

        • The number of issues distributed/made available in each month (determined as detailed in the section ‘Issues to be Included).

        • The average of the total circulations* of those issues distributed in each month

        • The average actively purchased circulation of those issues distributed in each month together with the average actively purchased percentage (print only). 

        • *Not including any adjustments for differences between estimated and actual sales for previous periods (means these breakdowns may not equate exactly to total average net circulation).

4. A duplication level for the Audit Issue

  1. If the total of a publication’s Single Copy Subscriptions, Society Circulation, Controlled Free Circulation and Non-Controlled Free Circulation is at least 1% of the total average circulation you must report a duplication level, as a percentage, for the Audit Issue mailing list. Note:

    1. A duplicate is defined as two or more occurrences of the same name, or company name (where the addressee is not identified by name or job title) or address unless it can be shown that the copies are distributed to different individual addressees.

    2. The mailing list tested for duplicates must include all copies where there is a requirement for the end recipient to be known. This means copies in the following categories must be tested: Single Copy Subscriptions, Society/Association/Organisation Circulation, Controlled Free Circulation and Non-Controlled Free Circulation. 

 Guidance available

5. Optional Analyses

  1. You may request to report additional analyses, derived from (or closely connected with) data reported on the certificate, subject to the following:a)    You may request to report additional analyses, derived from (or closely connected with) data reported on the certificate, subject to the following:

    1. The data to be reported on the certificate is, in our opinion:

      • Auditable

      • Clear (terms defined or explained as appropriate)

      • Related to the product being certified

      • Albeit reporting different information, is in keeping with the requirements for data and evidence in relation to the current Reporting Standards. For example: If the breakout is an analysis of subscription bundles, we would expect the evidence levels to be in line with that already in place for subscriptions.  

      • We will review the request and confirm whether we agree it can be reported, how it will be reported and any requirements in relation to the audit timing or process.

Note: There may be additional costs associated with the preparation of the certificate and audit of the additional data.

 


Guidance

 G1. Total Average Circulation

No additional guidance.

 G2. Total Average Retail Sale

No additional guidance.

 G3. Total Audit Issue Circulation

No additional guidance. 

G4. A duplication level for the Audit Issue

It is usually impractical to test every addressee of a copy against every other addressee of a copy for a mailing list therefore you might decide to test on a sample basis. You may use various techniques to identify any duplicates and you can choose not to carry out a test. However if we carry out a test at audit and find a material discrepancy to the level reported we may revise the claim.

The following advice and method of testing will give an indication of the likely level of duplications in a mailing list.

  1. If there is more than one list that constitutes the whole mailing list of the Audit Issue, the duplication test must include testing for duplication between the lists. You can achieve this by merging the different mailing lists into one.

  2. If you sort the mailing list by postcode, with a secondary sortation by surname or company alpha then duplications will often, but not always, appear next to each other.

  3. Select a sample based on the size of the mailing list:

    1. Duplication Test A - 10,000 copies or more

      1. Test a sample of 200 addressees on an ‘nth’ interval basis where the nth number is calculated as follows:

      2. Total number of labels for 'Audit Issue' / 200 = nth number

      3. Select every nth addressee in the list starting at a random point within the first ‘n’ addressees and scan the particular geographical for duplicates of each selected addressee.

    2. Duplication Test B - 5,000 and 9,999 copies

      1. Test a 2% sample of addressees for duplications by selecting every 50th addressee on the list starting at a random point within the first 20 addressees and scan the particular geographical area for duplicates of each selected addressee.

    3. Duplication Test C – Up to 4,999 copies

      1. Test a sample of 100 addressees for duplications on an ‘nth’ interval basis where the nth number is calculated as follows:

      2. Total number of labels for 'Audit Issue' / 100 = nth number

      3. Select every nth addressee in the list starting at a random point within the first ‘n’ addressees and scan the particular geographical for duplicates of each selected addressee.

  4. Calculate the duplication level as a percentage

    1. Quantify the duplications, remembering that two occurrences of an addressee count as one duplication, three occurrences count as two etc. Watch out for companies that might have changed name or moved which can lead to the same addressee being included as a duplicate.

    2. For example:

      Test A: 200 checked 6 duplicates = 6

      2 triplicates = 4

      Total =10

      These results indicate 10/200 = 5% duplication in the list.

  5. Report the duplication level on the return

    1. The figure is reported as a whole number (you can round down). You do not need to reduce the circulation claim to take account of the level of duplication