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Reported Data - ROI Free Letterbox Delivery

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 Introduction

This section sets out other data and information that is reported on the ABC Certificate.

  

Requirements | Guidance


 Requirements 

 1. Total Average Circulation

  1. You must report the total Average Circulation per issue.

    1. Copies claimed in the following categories will be included in the total Average Circulation figure:

      • Free Letterbox Delivery

  2. The total Average Circulation figure will be broken out into Republic of Ireland, Northern Ireland and other.

  2. Issue details, circulations 

    1. On all certificates (except single issue) you must report the monthly average circulations for Free Letterbox Delivery.

 3. Format of publication

  1. You must report the format of the publication by day of week. For example tabloid/broadsheet, newspaper/magazine by Monday, Tuesday etc as appropriate.

 4. Pagination, Editorial Content 

  1. You must report the pagination for the last issue reported in your circulation claim for the Reporting Period (i.e. ignoring Excluded Issues). For daily publications this will be the last Monday, Tuesday etc. Note for the purposes of this rule:

    1. You must report the pagination for the Main Edition.

    2. You must only include the pagination of a supplement that is published on 4 or more occasions in a 6 month period and is carried throughout the entire distribution of the Main edition of the issue being reported.

    3. You must ignore wrap-round (‘wraps’) providing:

      • The wrap consists of multiples of 4 pages

      • The wrap is not included in the issue’s page numbering

      • The normal publication including masthead remains intact inside the wrap

      • Any publication branding on the wrap is consistent with the publication inside

  2. You must report the percentage editorial content for the last issue reported in your circulation claim for the Reporting Period (i.e. ignoring Excluded Issues). For daily publications this will be the last Monday, Tuesday etc. Note for the purposes of this rule:

    1. You must report the percentage editorial content for the Main Edition, including or excluding supplements and wraps as defined for pagination above.

    2. You must treat as editorial content anything that is not advertising (including paid/free, in-house, advertorial/advertisement features). You are reminded that the ASAI code of Standards for Advertising, Promotional and Direct Marketing in Ireland requires that advertisement promotions should be designed and presented in such a way that they can easily be distinguished from editorial material. 

  5. Geographical Region(s) Served

  1. You must report a concise description of the geographical region(s) served by the publication during the Reporting Period. 

 


 Guidance

No additional guidance.