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Voucher Subscription Sales - ROI Paid Newspapers

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 Definition

A single copy sold to an individual who pays the publisher in advance to obtain the publication via a retailer, by means of a voucher, for a contracted period.

 Principles

  1. There must be a contractual arrangement between the individual purchaser and the publisher

  2. Copies are purchased by an individual in advance

  3. Copies are supplied to the individual through retailer distribution via the redemption of a voucher

  4. For a contracted period and for a minimum number of issues (at least two)

  5. There must be an auditable incentive for vouchers redeemed to be reported to the publisher

  6. The price paid for the publication by the purchaser must be clear and conspicuous

  7. Reported by rate, comparing price paid by the purchaser with standard rate

Requirements | Reporting | Guidance


 Requirements 

 1. There must be a contractual arrangement between the individual purchaser and the publisher

  1. You must be able to provide evidence of the contractual arrangements between the individual purchaser and the publisher, including the issues/period, the quantities purchased and the price.

 2. Copies are purchased by an individual in advance 

  1. An individual can purchase gift subscriptions (maximum 12 subscriptions per subscriber). The recipient(s) details must be known.

  2. Payment in arrears is acceptable only where this is due to payment being collected by direct debit or continuous credit card billing arrangements.

 3. Copies are supplied to the individual through retailer distribution via the redemption of a voucher 

  1. The number of copies claimed should relate to the number of vouchers redeemed in the reporting period.

Guidance available

 4. For a contracted period and for a minimum number of issues

  1. The contracted period must include issues for a minimum period of four weeks.

  2. You cannot claim sales of back issues.

 5. There must be an auditable incentive for vouchers redeemed to be reported to the publisher

No additional requirements.

 6. The price paid for the publication by the purchaser must be clear and conspicuous

No additional requirements.

 7. Reported by rate, comparing price paid by the purchaser with standard rate 

  1. You must claim copies in the appropriate rate band by comparing the price paid by the purchaser with the Basic Annual Rate for subscription copies (the Basic Annual Rate is the standard 1 year subscription rate for the publication, in contrast to a special price only available to a limited class, or under limited conditions – see Single Copy Subscription Sales section for more information on standard rates).

  2. Ignore the value (or perceived value) of gifts or other incentives (including bundled publications or media products that are not claimed for ABC purposes). However cash reimbursements to the consumer must be taken into account.  

  3. If a subscription promotion includes a gift or product that is being claimed for ABC purposes (for example a bundled copy of a publication or access to a paid website) then the price paid must be allocated according to the following, moving down the list until one can be applied:

    1. According to the specific terms of the offer. 

    2. Where specific terms are not clear, by pro-rating the price according to the relative prices of the ABC claimed products.

    3. Where the specific terms are not clear and in the absence of a means of pro-rating the price paid, it should be divided equally between the number of ABC claimed products included in the sale. 

 


 Reporting

You will report Voucher Subscription sales as follows, which will be broken out on the ABC Certificate:

  1. Average Voucher Subscription Sales for the period for UK and ROI (combined with retail sales, publisher controlled direct delivery, employee purchase schemes, single copy subscription sales and voucher subscription sales) analysed into the following rate bands by comparing the price paid with the Basic Annual Rate on a pro-rata basis:

    1. Full rate

    2. Below Full Rate

    3. Overseas as one figure (only needs breaking out from UK and ROI if greater than 5% of category newstrade, single copy and subscription sales).

 


 Guidance

 G1. There must be a contractual arrangement between the individual purchaser and the publisher 

No additional guidance.

 G2. Copies are purchased by an individual in advance

No additional guidance.

 G3. Copies are supplied to the individual through retailer distribution via the redemption of a voucher

  1. Given the possible delay between the redemption of vouchers by individuals and the notification to the publisher it may be appropriate in some circumstances to make an estimate of possible voucher redemptions to reflect a fair and reasonable figure for the number of sales in the reporting period.

  2. Information that may be required for audit might include a record of current subscribers, details of schemes and the total number of vouchers received by or on behalf of publisher.

 G4. For a contracted period and for a minimum number of issues (at least two)

No additional requirements.

 G5. There must be an auditable incentive for vouchers redeemed to be reported to the publisher

No additional requirements.

 G6. The price paid for the publication by the purchaser must be clear and conspicuous

No additional requirements.

 G7. Reported by rate, comparing price paid by the purchaser with standard rate

  1. Examples of promotional offers that would result in copies being claimed at a discounted rate:
    1. ‘Save 25% on your subscription’

    2. ‘2 years subscription for the price of one’

    3. ‘18 issues for the price of 12’

    4. ‘Buy 12 issues get 6 free’ (note: All 18 issues can be claimed as paid, with the price paid being allocated equally across them).