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Editions - ROI Paid Newspapers

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Definition

An Edition is a version of an issue of the publication that varies from the Main Edition (the UK and/or ROI version that has the largest circulation), usually for reasons of geography, timing or content. How it has varied from the Main Edition will affect how or whether it can be included on the same ABC Certificate. 

Principles

  1. An Edition must be in keeping with the overall issue to be reported on the same ABC Certificate

  2. Changes to an Edition may require a breakout on the ABC Certificate

 

Requirements | Guidance


Requirements 

1. An Edition must be in keeping with the overall issue to be reported on the same ABC Certificate

  1. The Edition must carry a logotype/masthead incorporating the generic name of the Main Edition.

  2. The branding and appearance of the Edition must not give the impression that it is a different publication than the Main Edition. For the avoidance of doubt a change in format alone (such as a change in publication size) will not infringe this requirement.

  3. The Edition must carry the same cover date/issue identification as the Main Edition.

  4. The Edition must be published and distributed on or about the same date as the Main Edition.

  5. At least one ROP (display) advertisement must be common to the Edition and the Main Edition (not an in-house advertisement)*.

  6. *Note: Ignore from the advertising/editorial/pagination calculations:

    1. Any supplement (published in any Edition) which is published on 3 or less occasions in a 6 month period.

    2. Any wrap-round (‘wrap’) providing:

      • The wrap consists of multiples of 4 pages

      • The wrap is not included in the issue’s page numbering

      • The normal publication including masthead remains intact inside the wrap

      • Any publication branding on the wrap is consistent with the publication inside   

  7. *Note: Where a supplement (published in any Edition) is published on 4 or more occasions in a 6 month period but due to exceptional circumstances copies of an issue are distributed without the supplement, you may apply to us to exempt it from the advertising/editorial/pagination calculations. For example: a late breaking story leading to additional printing of the main section without the supplement.

  8. As an exception an Edition does not need to carry a logotype/masthead incorporating the generic name of the Main Edition if the publication was reporting Editions with different names as at 28 June 2007 providing:

    1. The Edition carries a strapline which clearly and prominently indicates on the masthead that it is an edition of the Main Edition.

    2. You have continued to report the different Edition name since that time

2. Changes to an Edition may require a breakout on the ABC Certificate  

  1. Where there are any advertising changes you must report the average circulation and breakout by circulation type for that Edition, which will appear on the Certificate. We will identify the Certificate as breaking out Editions by adding the word ‘Series’

  2. Advertising changes are ignored for ABC purposes if:

    1. They are made solely because their inclusion would, in the opinion of the publisher, the advertiser or their agency render the publication illegal in a particular territory. Note: This opinion must be judged reasonable by the auditor and ABC.

    2. The advertisement has changed but it is the same advertiser.

  3. Where the Edition is in a different format to the Main Edition for example tabloid rather than broadsheet, you must report the average circulation and breakout by circulation type for that Edition, which will appear on the Certificate. We will identify the Certificate as breaking out Editions by adding the word ‘Series’

  4. If you do need to breakout an Edition then the Main Edition will be broken out as well.

 


Guidance

No additional guidance.