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Web Traffic - rule changes

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This section details the changes to the Web Traffic Reporting Standards.


August 2018

  • Web Traffic: Breaking out automated traffic becomes optional, for certificates of two months or more the domain/inventory listing is only reported for the final month. See relevant sector (e.g. National Newspapers for details of the change)

December 2016

  • Frequency of reporting: Products must be certified at least every 12 months

  • Weekly Unique Browsers (optional): The designated reporting week may be varied from the default (Monday to Sunday) with ABC's agreement. For example Sunday to Saturday.

  • Device Type reporting (optional): Greater flexibility introduced with an 'other' category and ability for more detailed breakouts.

March 2015 

  • ABC has taken on responsibility for defining industry standards for the reporting of census-based measurement for reach and engagement of a brand’s website, app and email platforms.

The following change was previously agreed by JICWEBS before responsibility transferred to ABC:

August 2014 (effective from September 2014 period)

  • JICWEBS has carried out a review and rewrite of the JICWEBS Web and Email Traffic Reporting Standards to make them easier to use. 

  • The revised rules incorporate a principle-based approach, which allows more flexibility to deal with new and changing developments in products and technologies and enables the user to identify what the standard is looking to achieve at a high level, before drilling down to more detailed requirements as necessary.

  • Guidance, which sets out help and examples on how the Standards may be achieved, has been included in its own section, separate from the Standards for greater clarity. This will enable it to be easily updated to reflect new or common scenarios.

  • Please click the link above for a summary of the changes to the Web Traffic Standards