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Multiple Copy Subscription Sales - Regional Publications

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Definition

More than one copy purchased by a known subscriber for a contracted period with the intention to distribute to the same group of, but unknown, individuals over the term of the subscription.

Principles

  1. There must be a contractual arrangement between the subscriber and the publisher (or their agent)

  2. Must be likely copies are received by the same individual(s) over the term of the subscription

  3. Copies are paid for by the subscriber

  4. For a contracted period and for a minimum number of issues (at least two)

  5. Standard subscription rates must be published

  6. Reported by rate, comparing price paid by subscriber with standard rate

  7. The price paid for the publication by the subscriber must be clear and conspicuous

 

Requirements | Reporting | Guidance


Requirements 

1. There must be a contractual arrangement between the subscriber and the publisher (or their agent)

  1. You must be able to provide evidence of the contractual arrangements between the subscriber and the publisher (or their agent) including the issues/period, the quantities to be supplied and the price.

2. Must be likely copies are received by the same individual(s) over the term of the subscription 

  1. You must be able to demonstrate, through the distribution method, that the copies are likely to be distributed to the same individual(s) over the subscription term. 

Guidance available

3. Copies are paid for by the subscriber 

  1. You can claim copies where payment is outstanding as long as there are reasonable grounds to consider them to be live, good and collectable.

Guidance available

4. For a contracted period and for a minimum number of issues (at least two)

  1. You cannot claim distribution of back issues.

Guidance available

 

 


Reporting

 

 


Guidance

G1. There must be a contractual arrangement between the subscriber and the publisher (or their agent).

No additional guidance.

G2. Must be likely copies are received by the same individual(s) over the term of the subscription

  1. You might demonstrate the copies are likely to be distributed to the same individual(s) over the subscription term by:

    1. By providing names of the individuals to whom the copies are distributed

    2. By demonstrating that copies are distributed to the same fixed pool of individuals e.g. employees of a particular department or company who can reasonably be expected to be present at the same delivery location on an on-going basis.  

G3. Copies are paid for by the subscriber

  1. Where payment is outstanding you may take into account the following in considering whether there are reasonable grounds to consider the debt to be live, good and collectable:

    1. Publisher's normal credit terms

    2. Payment history

    3. Credit control efforts

G4. For a contracted period and for a minimum number of issues (at least two)

  1. The contracted period may be a rolling issue by issue (or open ended) arrangement providing the contractual arrangements clearly intend there to be an on-going payment mandate and the sale is not promoted as a single copy purchase.

G5. Standard subscription rates must be published

  1. Published does not mean necessarily published in the publication but published so that they are publicly available.

G6. Reported by rate, comparing price paid by subscriber with standard rate

  1. [Requirement 6b showing examples ] If a subscription promotion includes a gift or product that is being claimed for ABC purposes (for example a bundled copy of a publication or access to a paid website) then the price paid must be allocated according to the following, moving down the list until one can be applied:

      1. According to the specific terms of the offer. For example: Buy X magazine get Y free means Y will be treated as free.

      2. Where specific terms are not clear, by pro-rating the price according to the relative prices of the ABC claimed products. For example where the promotion is ‘Buy a subscription to X and Y for £50’ and X and Y have Basic Annual Subscription rates of £40 and £50 respectively then the £50 paid will be pro-rated in the ratio 40:50.

      3. Where the specific terms are not clear and in the absence of a means of pro-rating the price paid, it should be divided equally between the number of ABC claimed products included in the sale.

  2. Examples of promotional offers that would result in copies being claimed at a discounted rate:

    1. 'Save 25% on your subscription'

    2. '2 years subscription for the price of one'

    3. '18 issues for the price of 12'

    4. 'Buy 12 issues get 6 free' (note: All 18 issues can be claimed as paid, with the price paid being allocated equally across them).

    5. Bulk discounts for multiple orders.

 7. The price paid for the publication by the subscriber must be clear and conspicuous

No additional guidance.