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Sponsored Subscription Sales

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Definition

More than one copy purchased by a third party subscriber and distributed to known individuals for a contracted period, with the intention of promoting their professional or business interests.

Principles

  1. There must be a contractual arrangement between the subscriber and the publisher (or their agent)

  2. Single copy per issue, distributed to known addressees, requested by the subscriber

  3. Copies are paid for by the subscriber

  4. For a contracted period and for a minimum number of issues (at least two)

  5. Standard subscription rates must be published

  6. Reported by rate, comparing price paid by subscriber with standard rate

  7. The price paid for the publication by the subscriber must be clear and conspicuous


The requirements and guidance for this category are available in the following sectors: