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Voucher Subscription Sales - Regional Publications

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Definition

A single copy sold to an individual who pays the publisher in advance to obtain the publication via a retailer, by means of a voucher, for a contracted period.

Principles

  1. There must be a contractual arrangement between the individual purchaser and the publisher

  2. Copies are purchased by an individual in advance

  3. Copies are supplied to the individual through retailer distribution via the redemption of a voucher

  4. For a contracted period and for a minimum number of issues (at least two)

  5. There must be an auditable incentive for vouchers redeemed to be reported to the publisher

  6. The price paid for the publication by the purchaser must be clear and conspicuous

  7. Reported by rate, comparing price paid by the purchaser with standard rate

Requirements | Reporting | Guidance


Requirements 

1. There must be a contractual arrangement between the individual purchaser and the publisher

  1. You must be able to provide evidence of the contractual arrangements between the individual purchaser and the publisher, including the issues/period, the quantities purchased and the price.

2. Copies are purchased by an individual in advance 

  1. An individual can purchase gift subscriptions (maximum 12 subscriptions per subscriber). The recipient(s) details must be known.

  2. Payment in arrears is acceptable only where this is due to payment being collected by direct debit or continuous credit card billing arrangements.

3. Copies are supplied to the individual through retailer distribution via the redemption of a voucher 

  1. The number of copies claimed should relate to the number of vouchers redeemed in the reporting period.

Guidance available

4. For a contracted period and for a minimum number of issues

  1. The contracted period must include issues for a minimum period of four weeks.

  2. You cannot claim sales of back issues.

5. There must be an auditable incentive for vouchers redeemed to be reported to the publisher

No additional requirements.

  


Reporting

 


Guidance

G1. There must be a contractual arrangement between the individual purchaser and the publisher 

No additional guidance.

G2. Copies are purchased by an individual in advance

No additional guidance.

G3. Copies are supplied to the individual through retailer distribution via the redemption of a voucher

  1. Given the possible delay between the redemption of vouchers by individuals and the notification to the publisher it may be appropriate in some circumstances to make an estimate of possible voucher redemptions to reflect a fair and reasonable figure for the number of sales in the reporting period.

  2. Information that may be required for audit might include a record of current subscribers, details of schemes and the total number of vouchers received by or on behalf of publisher.

G4. For a contracted period and for a minimum number of issues (at least two)

No additional requirements.

G5. There must be an auditable incentive for vouchers redeemed to be reported to the publisher

No additional requirements.

G6. The price paid for the publication by the purchaser must be clear and conspicuous

No additional requirements.

 G7. Reported by rate, comparing price paid by the purchaser with standard rate

  1. Examples of promotional offers that would result in copies being claimed at a discounted rate:
    1. ‘Save 25% on your subscription’

    2. ‘2 years subscription for the price of one’

    3. ‘18 issues for the price of 12’

    4. ‘Buy 12 issues get 6 free’ (note: All 18 issues can be claimed as paid, with the price paid being allocated equally across them).