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Event Audience - Brand Reports

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Definition

Total attendance at an event. [Available to Business Media, Consumer Magazine, Regional Publication and ROI sectors)

Principles

  1. The event must be eligible to report under the Reporting Standards

  2. Individuals have attended the event

  3. Evidence to support the claim must be retained and made available for a minimum period

 

Requirements | Reporting | Guidance


Requirements 

1. The event must be eligible to report under the Reporting Standards

  1. Entry to the event is controlled in a manner that records attendance and enables it to be verified in accordance with these Reporting Standards.

2. Individuals have attended the event  

  1. Attendance can be claimed once for each person attending the event on each day of the event that you have auditable evidence they attended.

 3. Evidence to support the claim must be retained and made available for a minimum period

  1.  You must retain and be able to provide:

    1. Evidence supporting the number of attendees claimed e.g. payment details, registration details, scan on entry etc., including:

      • In the case of paid entry ticket payment records 

      • In the case of free entry minimum contact details for attendees must be captured as follows:

        • Name (first name and last name) 

        • Either email address or postal address (for de-duplication purposes within each day, one address contact method must be collected consistently across all records).

    2. Any other records relevant to the claim.

  2. Records supporting the claim must be retained until we have completed the audit of the certificate for the subsequent event unless we agree otherwise. There is an exception for registration documents, tickets and vouchers collected in paper form if used, which may be disposed of once we have confirmed the audit is complete.

 


Reporting

You will report Event Audience as follows, which will be reported on the Brand Report for each occurrence of the event:

  1. The event name, date(s) and venue

  2.  As a minimum the Event Audience (being the sum of each days’ attendance)
     

Guidance

No additional guidance.