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Free Retail Voucher Copies - Consumer Magazines

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Definition

Single copies obtained free from a retailer by a consumer by means of a voucher. 

Principles

  1. Free single copies are supplied to the consumer through retailers via the redemption of a voucher

  2. There must be an auditable incentive for only those vouchers redeemed by the consumer to be reported to the publisher

 

Requirements | Reporting | Guidance


Requirements 

1. Free single copies are supplied to the consumer through retailers via the redemption of a voucher

  1. The voucher must be published in another publication.

  2. Copies can only be claimed if redeemed through retailers where the publication is normally sold.

  3. You must be able to provide evidence of the number of vouchers redeemed at retailer level and wholesaler level (if applicable).

2. There must be an auditable incentive for only those vouchers redeemed by the consumer to be reported to the publisher  

  1. If the voucher is made available to the consumer through another publication on retail sale, the relative retail margins must not incentivise the retailer to redeem vouchers without selling that publication. You must therefore make available to your auditor or ABC the retail and wholesale margins of the publication supplied free and the publication carrying the voucher. 

 


Reporting

You will report Free Retail Voucher Copies, which will be broken out on the ABC Certificate:

  1. By geographical type:

    1. United Kingdom and Republic of Ireland.

    2. Other Countries

  2. By total average Free Retail Voucher Copies over the period.

  3. By total average circulation over the reporting period, analysed into:


    a) Regular - net

    b) Sample - net


    Note:
    i) Free Retail Voucher Copies are defined as regular if the quantities are broadly similar for the majority of issues in the Reporting Period.  If not regular, the copies will be claimed as sample.

    ii) Free Retail Voucher Copies are deemed to be net for reporting purposes.

 


Guidance

 G1. Free single copies are supplied to the consumer through retailers via the redemption of a voucher

No additional guidance.

G2. There must be an auditable incentive for only those vouchers redeemed by the consumer to be reported to the publisher 

No additional guidance.