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Caps By Supply Type - Multiple Copy Sales - National Newspapers

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 Definition

The caps in this section set the maximum number of Multiple Copy Sales copies that you can claim for designated supply types.

Caps are expressed as a percentage of the ‘total potential penetration’ or other quantifiable measure.

 Principles

  1. Copies must meet the requirements of the Multiple Copy Sales category

  2. If the number of copies supplied is less than the cap then you must claim the actual supply

  3. You cannot claim copies supplied over and above the cap

  4. Caps cannot be ‘double-counted’ at a particular location already subject to its own cap

  5. Caps may be restricted due to multiple publications being supplied

  6. Caps are set by the Reporting Standards Group

 

Requirements | Caps Guidance  


 Requirements 

 1. Copies must meet the requirements of the Multiple Copy Sales category

 No additional requirements.

  2. If the number of copies supplied is less than the cap then you must claim the actual supply  

 No additional requirements.

  3. You cannot claim copies supplied over and above the cap

No additional requirements.

  4. Caps cannot be ‘double-counted’ at a particular location already subject to its own cap

  1. For example if you distribute copies at a distinct betting shop outlet within an hotel then you cannot claim distribution up to the permitted cap for a betting shop and in addition up to the permitted cap for an hotel. However if you distribute at two different points in this environment you can claim up to the quantity of the largest cap at that location. 

 5. Caps may be restricted due to multiple publications being supplied

  1. If the distribution of more than one publication supplied under these Reporting Standards results in the cap at a particular location being exceeded (except for the transportation categories*) then we reserve the right to restrict the quantities claimed for the publications involved. *including airside, trains, boats, ships, coaches etc. 

  6. Caps are set by the Reporting Standards group

  1.  You may apply to us or any member of the Reporting Standards Group to table a proposed cap to be considered for inclusion. 

 


  Caps 

  1. AIRSIDE (INCLUDING AIRLINES): 75% of seating capacity**

    • Total potential penetration will be the average number of seats available on the services to which the newspaper is supplied. This may be calculated with reference to number of short-haul and long-haul flights. In relation to airline lounges:

      • Lounges that are designated for a named airline’s passengers (e.g. BA Lounge) will not have a separate cap. Any copies supplied will count against the cap for the airline based on flight capacity as detailed above
      • For lounges that are not designated to an airline’s passengers or are designated for two or more airlines’ passengers publishers must apply to ABC for capping arrangements.

  2. HOTELS: 80% of bedrooms (London), 65% of bedrooms (elsewhere)

    • Total potential penetration will be the total quantity of available rooms per individual hotel.

    • The quantity of copies that may be included will be a maximum of the percentage penetration figure as an average across an ABC audit month.

    • Supplies may exceed this figure for individual issues (but may never exceed 100%), but where the average across the mandatory audit period exceeds this percentage, the quantity to be declared to ABC must be restricted to this figure.

    • London refers to an address which falls inside of the M25 London Orbital Motorway.

  3. BOATS: 33%**

    • Total potential penetration will be the number of seats or cabins (as applicable to the boat being supplied to) on board the boat.

  4. RAIL - CARRIAGES: 50% of carriage seats** (by day by class)

    • Total potential penetration will be the number of seats available on the carriages of each individual train supplied to.

    • This figure is a percentage by day by class.

  5. EVENTS/EXHIBITIONS: 33% of attendance

    • Total potential penetration will be the actual attendance figures from the event.

    • The contract must also give both ABC and the independent circulation auditor full and free access to all distribution points copies have been supplied to for the purpose of ensuring the good distribution of the copies and for auditing the total potential audience figures supplied.

  6. CONFERENCES: 50% of attendance figures

    • Total potential penetration will be the actual attendance figures from the event

    • The contract must also give both ABC and the independent circulation auditor full and free access to all distribution points copies have been supplied to for the purpose of ensuring the good distribution of the copies and for auditing the total potential audience figures supplied.

  7. DIRECT MAIL-SHOTS: 95% OF ADDRESSES

    • Total potential penetration will be the quantity of addressees on the mailing list. 

    • These are such instances where a purchaser will supply a mailing list to the publisher or will utilise a mailing list themselves to mail individual copies to a list of persons. 

    • To qualify, copies must be delivered to the purchaser on the same day as the newspaper is cover dated.

  8. SCHOOLS – 6TH FORM only: 15% of number of pupils

    • Total penetration is the number of students at the college, restricted to term time/active class attendance periods only.

    • Third party evidence of the number of students and term times must be available (this must be renewed annually).

    • Third-party evidence of the number of students and term times must be available (this must be renewed annually)

  9. UNIVERSITIES/COLLEGES: 20% of number of students

    • Total potential penetration is the number of students at the establishment

    • Third-party evidence of the number of students must be available. This must be renewed annually 

  10. COACHES: 50% of number of seats**

    • Total potential penetration is the number of seats on board the coach

    • Third-party evidence of the number of seats and coaches must be available

  11. BETTING SHOPS: 80% of number of seats

    • Total potential penetration is the number of seats at the shop

    • Third-party evidence of the number of seats must be available

  12.  HOSPITALS: 50% of number of beds
    • Total potential penetration is the number of beds at the hospital

    • Third party evidence of the number of beds must be available

 

**The caps in these categories are based upon the average number of journeys per day.

For example:

A fleet of 10 aircraft each with 200 seats = 2000 seats. If the aircraft each makes 2 outbound flights per day this makes a total potential penetration of 4,000 seats. Therefore the cap (and maximum number of copies that can be claimed for that airline per issue) will be 75% x 4,000 = 3,000 copies.

Note:

  • The contractual arrangements with the customer (or the organisation authorized to purchase the copies on the customer’s behalf) must include a requirement for them to advise the total potential penetration (or Estimated Passenger Capacity – ‘EPC’) and to revise if schedules or capacity changes significantly.

  • If the arrangements specify that copies will be supplied at one end of the route for use also on return journeys, the EPC will be calculated on ‘out and back’ capacity, otherwise only outward capacity from the supply point will be taken into account.

 


   Guidance

No additional guidance.