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Publisher Controlled Direct Delivery - Regional Publications

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 Definition

A single copy purchased by a consumer directly from the publisher for a contracted period, delivered to the consumer.

 Principles

  1. There must be a contractual arrangement between the consumer and the publisher

  2. Single copy per issue, distributed to the consumer

  3. Single copy knowingly paid for by the consumer

  4. For a contracted period, and for a minimum number of issues (at least two)

  5. Cover price must be published on or inside front or back cover of publication

  6. The price paid for the publication by the consumer must be clear and conspicuous

  7. Reported by rate, comparing price paid by consumer with standard rate

  8. Reported by geographical type

 

Requirements | Reporting | Guidance


 Requirements 

 1. There must be a contractual arrangement between the consumer and the publisher

No additional requirements.

Guidance available

 2. Single copy per issue, distributed to the consumer  

  1. You must be able to demonstrate the copy is distributed to the consumer.            

Guidance available

 3. Single copy knowingly paid for by the consumer

  1. You can claim copies where payment is outstanding as long as there are reasonable grounds to consider them to be live, good and collectable.

  2. Where you offer an incentive that has a value equal to or greater than the full cover price of the publication over the offer period, you can only claim these copies if you do not make the refund directly or indirectly through a retailer or group of retailers who provide a publication home delivery service.

  3. Where you make an incentive offer through the newstrade that refunds less than the full cover price of the publication you can only claim these copies if the refund is made directly from you to the consumer and not through any part of the supply chain (i.e. not through any home delivery agent, wholesaler or retailer). Note: The sale can originate either via direct publisher home delivery or through the retail trade.

  4. Where you supply goods as part of an offer, the terms of that offer must:

    1. Not offer a cash alternative to the goods

    2. Not allow the consumer to redeem/obtain the goods from a retailer or group of retailers who provide a publication home delivery service.

Guidance available

 4. For a contracted period, and for a minimum number of issues (at least two)

  1. You cannot claim sales of back issues.

 5. Cover price must be published on or inside front or back cover of publication  

No additional requirements.

 6. The price paid for the publication by the consumer must be clear and conspicuous

No additional requirements.

  7. Reported by rate, comparing price paid by consumer with standard rate

  1. You must claim copies in the appropriate rate band by comparing the price paid for the copies against the Basic Cover Price or relevant Basic Annual Rate (standard subscription rate if there is one – see ‘Single copy Subscription Sales section) at the time of sale (pro-rate if less than 1 year). Note: Ignore for ABC purposes the value (or perceived value) of any gifts or other incentives (including bundled publications or media products that are not claimed for ABC purposes).

  2. If a subscription promotion includes a gift or product that is being claimed for ABC purposes (for example a bundled copy of a magazine or access to a paid website) then the price paid must be allocated according to the following, moving down the list until one can be applied:

    1. According to the specific terms of the offer. 

    2. Where specific terms are not clear, by pro-rating the price according to the relative prices of the products.

    3. Where the specific terms are not clear and in the absence of a means of pro-rating the price paid, it should be divided equally between the number of ABC claimed products included in the sale. 

  8. Reported by geographical type

No additional requirements.

 


 Reporting

You will report publisher controlled direct delivery copies as follows, which will be broken out on the ABC Certificate (note: the term Full Rate will replace full or Basic Cover Price for reporting purposes):

  1. By geographical type:

    1. UK and ROI

    2. Overseas (only needs breaking out from UK and ROI if greater than 5% of category retail and direct sales).

  2. By rate band:

    1. UK and ROI by:

      • At Full Rate

      • Below Full Rate

    2. Other countries as one figure.

  3. By combination with other circulation types:
    1. Publisher controlled direct delivery will be reported combined with:

    1. Retail sales

    2. Single copy sales  

    3. Employee purchase schemes

    4. Single copy subscription sales

    5. Voucher subscription sales

  1. By total average circulation over the period.




 Guidance

 G1. There must be a contractual arrangement between the consumer and the publisher

  1. You will need to provide evidence the consumer has contracted to purchase the publication, over what period and on what terms.

 G2. Single copy per issue, distributed to the consumer 

  1. The copy will normally be delivered to the consumer’s home.

    1. Usually the delivery is made via your own distribution agents, but in some cases you may arrange for a local newsagent to deliver the publication for you. Typically you will need:

      • Records to prove the quantities of publications sent in bulk to agents controlling home delivery areas.

      • Rounds records that are regularly updated which demonstrate the names and addresses of individual deliverers and details of the addresses being delivered to.

      • Records that enable you to reconcile the number of copies delivered and the cash value of the copies with the wages and/or subsidies to deliverers/agents, and the final banking figure.

    2. If the delivery is made by a third party company whose normal business is single copy distribution (such as Royal Mail) then typically the evidence will include testing the payment of invoices and related advice notes sufficient to identify the publication, issue, quantities and date distributed.

 G3. Single copy knowingly paid for by the consumer

  1. Where payment is outstanding you may take into account the following in considering whether there are reasonable grounds to consider the debt to be live, good and collectable:

    1. Publisher’s normal credit terms

    2. Payment history

    3. Credit control efforts

  2. You should retain records that enable you to reconcile the number of copies delivered with cash taken, including records of debts written and authorities for write-offs.

  3. [Where you offer an incentive that has a value equal to or greater than the full cover price of the publication over the offer period, you can only claim these copies if you do not make the refund directly or indirectly through a retailer or group of retailers who provide a publication home delivery service]. For example: You sell publications under a canvassing scheme to the value of £10 and give a £15 shopping voucher for ‘Superdrug’ to the consumer. You can claim these copies because currently ‘Superdrug’ does not provide a publication home delivery service.

 G4. For a contracted period, and for a minimum number of issues (at least two)

No additional guidance.

 G5. Cover price must be published on or inside front or back cover of publication 

No additional guidance.

 G6. The price paid for the publication by the consumer must be clear and conspicuous

No additional guidance. 

 G7. Reported by rate, comparing price paid by consumer with standard rate

No additional guidance.

 G8. Reported by geographical type

No additional guidance.