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Reported Data - Regional Publications

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Introduction

This section sets out other data and information that is reported on the ABC Certificate.

 

Requirements | Guidance


Requirements 

1. Total Average Circulation

  1. You must report the total Average Circulation per issue.

    1. Copies claimed in the following categories, both print and Digital Edition (where applicable), will be included in the total combined Average Circulation figure:

      • Retail, Single Copy and Single Copy Subscription Sales, including:

        • Retail Sales (Sale or Return)

        • Retail Sales (Limited Sale or Return)

        • Retail Sales (Firm Sale)

        • Single Copy Sales

        • Single Copy Subscription Sales

        • Voucher Subscription Sales

        • Publisher Controlled Direct Delivery

        • Paid Employee Copies

      • Multiple Copy Subscription Sales

      • Multiple Copy Sales

      • Special Edition Sales

      • Sports Edition Sales

      • Corporate Subscription Sales (Digital Editions only)

      • Free Pick Up Copies

      • Free Letterbox Delivery

      • Free Letterbox Delivery - Multiple Residential Units

      • Free Requested Delivered Copies

      • Sample Free Distribution

  2. We will report the percentage of the total average circulation that is ‘Paid’ by the end user (i.e. including all paid categories of circulation except Multiple Copy Sales) where this exceeds 50%; otherwise we will report the percentage as ‘Free’.

 2. Issue details, circulations

    1. On all certificates (except single issue) you must report the monthly average circulations, broken out by the following circulation types:

      1. Retail Sales, Single Copy and Subscription Sales

      2. Multiple Copy Sales

      3. Free Pick Up Copies

      4. Free Letterbox Delivery

      5. Free Letterbox Delivery - Multiple Residential Units

      6. Free Requested Delivered Copies

    2. For daily publications:

      1. You must report the average circulation, broken out by circulation type for:

        • Monday to Friday issues

        • Saturday issues

      2. If you claim any Free Pick Up, Free Letterbox Delivery, Free Letterbox Delivery – Multiple residential Units or Free Requested Delivered Copies, you must report the day of week average circulations, broken out by circulation type, i.e. Mondays, Tuesdays etc.

      3. If you do not claim any Free Pick Up, Free Letterbox Delivery, Free Letterbox Delivery – Multiple residential Units or Free Requested Delivered Copies, you may as an option report the day of week average circulations, broken out by circulation type.

      4. You may as an option report groups of daily averages. For example Monday/Tuesday or Weds/Thurs/Fri.

    3. For Free Pick Up Copies you must report the day of week averages for each month (i.e. Mondays, Tuesdays etc.)

3. Format of publication

  1. You must report the format of the publication (for daily and weekly publications by day of week). For example tabloid/broadsheet, newspaper/magazine by Monday, Tuesday etc as appropriate.

 4. Pagination, Editorial Content 

  1. For publications whose Retail Sales, Single Copy and Subscription Sales represent less than 25% of its total Average Circulation:

    1. You must report the pagination for the last issue reported in your circulation claim for the Reporting Period (i.e. ignoring Excluded Issues). For daily publications this will be the last Monday, Tuesday etc. Note for the purposes of this rule:

      • You must report the pagination for the Main Edition.

      • You must only include the pagination of a supplement that is published on 4 or more occasions in a 6 month period and is carried throughout the entire distribution of the Main edition of the issue being reported.

      • You must ignore wrap-round (‘wraps’) providing:

        • The wrap consists of multiples of 4 pages

        • The wrap is not included in the issue’s page numbering

        • The normal publication including masthead remains intact inside the wrap

        • Any publication branding on the wrap is consistent with the publication inside

    2. You must report the percentage editorial content for the last issue reported in your circulation claim for the Reporting Period (i.e. ignoring Excluded Issues). For daily publications this will be the last Monday, Tuesday etc. Note for the purposes of this rule:

      • You must report the percentage editorial content for the Main Edition, including or excluding supplements and wraps as defined for pagination above.

      • You must treat as editorial content anything that is not advertising (including paid/free, in-house, advertorial/advertisement features). You are reminded that the British Code of Advertising, Sales Promotion and Direct Marketing (CAP Code) requires advertorials to be clearly labeled. 

 5. Geographical Region(s) Served

  1. You must report a concise description of the geographical region(s) served by the publication during the Reporting Period.

 


Guidance

No additional guidance.